Yogurt

Persuasive Techniques: Advertisement Analysis

Choose an advert from your magazine.

1.     

•        What is the product or service advertised?

Fage Fruyo yogurt (Advertisement for Italy) https://www.youtube.com/watch?v=o3EBsci8YGI

• 
  
• 2.     What persuasive techniques are used in the ad?

Technique	Example
Language	·       the whole video is in Italy language.
Pathos	·      happy feeling (the man and wonan were happy while eating the yogurt because they were smiling.
Visual	·      Colors:  White is associated with light, goodness, innocence, purity, and virginity.  Green is the color of nature.  Blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven. ·      Fruits: they have different fruit flavors which are peaches, lemon and strowberry.

• 3.     How effective is the ad?                 Very effective / effective / not very effective

It was made for Italy people

• 
  
• 
  
• 4.     What changes would you suggest to the ad to make it more appealing to Emirati consumers?

Add some flevors that attract the emaratis like duts of maybe arabic coffee.

StarBucks

Persuasive Techniques: Advertisement Analysis

Choose an advert from your magazine.

• 1. What is the product or service advertised?

https://eyeforbusiness4.wordpress.com/2014/05/14/magazine-ad-analysis/ Starbucks coffee.

• 2.     What persuasive techniques are used in the ad?

Technique	Example
Transfer technique by using Words and ideas with positive connotations .	“ if your coffee isn’t perfect, we’ll make it over. If it’s still not perfect make sure you’re in a starbucks”
Language	Capital letters
Ethos	Famous company.
Visual	colors green (growth and freshness) white (goodness, innocence)

• 3.     How effective is the ad?                 Very effective / effective / not very effective

It was effective for coffee lovers and provide them with the perfect coffee.

• 
  
• 
  
• 4.     What changes would you suggest to the ad to make it more appealing to Emirati consumers?

Write “Starbucks Ghwa” and add a smell logo flag and add more color.

Oil Advertisement

Persuasive Techniques: Advertisement Analysis

Choose an advert from your magazine.

• 1.    What is the product or service advertised?

Neutrogenar oil https://www.youtube.com/watch?v=ohufsg8M5k4

• 2.     What persuasive techniques are used in the ad?

Technique	Example
Positive words	Simple step and huge result
Pathos	Happy feelings soft and clean skin
Visual	Before and after faces Colors like, white for purity, orange for energy and happiness.

• 3.     How effective is the ad?                 Very effective / effective / not very effective

They used the actor (Vennesa) in the ad to attract the audience

• 
  
• 4.     What changes would you suggest to the ad to make it more appealing to Emirati consumers?

Tel that product can be used for sun protect.

Popchips

Persuasive Techniques: Advertisement Analysis

Choose an advert from your magazine.

• 1.     What is the product or service advertised?

Popchips https://eyeforbusiness4.wordpress.com/2014/05/14/magazine-ad-analysis/

• 2.     What persuasive techniques are used in the ad?

Technique	Example
Transfer technique by using more-so informative with the use of statistic	“ less guilty, more pleasure’
Visual	Colors Red (strength and love)      white (goodness, innocence)

• 3.     How effective is the ad?                 Very effective / effective / not very effective

Yes, it is from the way they explain how much calories and fat it contents.    

• 
  
• 
  
• 4.     What changes would you suggest to the ad to make it more appealing to Emirati consumers?

Add a smell gift in each bag.