StarBucks

Persuasive Techniques: Advertisement Analysis

Choose an advert from your magazine.

• 1. What is the product or service advertised?

https://eyeforbusiness4.wordpress.com/2014/05/14/magazine-ad-analysis/ Starbucks coffee.

• 2.     What persuasive techniques are used in the ad?

Technique	Example
Transfer technique by using Words and ideas with positive connotations .	“ if your coffee isn’t perfect, we’ll make it over. If it’s still not perfect make sure you’re in a starbucks”
Language	Capital letters
Ethos	Famous company.
Visual	colors green (growth and freshness) white (goodness, innocence)

• 3.     How effective is the ad?                 Very effective / effective / not very effective

It was effective for coffee lovers and provide them with the perfect coffee.

• 
  
• 
  
• 4.     What changes would you suggest to the ad to make it more appealing to Emirati consumers?

Write “Starbucks Ghwa” and add a smell logo flag and add more color.