Thursday, May 28, 2015

Yogurt

Persuasive Techniques: Advertisement Analysis
Choose an advert from your magazine.
1.     
  •        What is the product or service advertised?

 Fage Fruyo yogurt (Advertisement for Italy)




  • 2.     What persuasive techniques are used in the ad?

Technique
Example
Language
·       the whole video is in Italy language.
Pathos
·      happy feeling (the man and wonan were happy while eating the yogurt because they were smiling.

Visual
·      Colors:  White is associated with light, goodness, innocence, purity, and virginity.  Green is the color of nature.  Blue symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

·      Fruits: they have different fruit flavors which are peaches, lemon and strowberry.


  • 3.     How effective is the ad?                 Very effective / effective / not very effective

It was made for Italy people


  • 4.     What changes would you suggest to the ad to make it more appealing to Emirati consumers?



 Add some flevors that attract the emaratis like duts of maybe arabic coffee. 





No comments:

Post a Comment